Video isn’t just for influencers — it’s one of the most powerful tools tradespeople can use to build trust, show expertise, and turn views into booked jobs.
If you’re a plumbing or HVAC contractor looking to stand out in a crowded market, video is no longer optional. It’s a must-have part of your digital strategy.
Here’s how to get started.
Table of Contents
- Why Video Works So Well for Trades
- Top Video Types That Drive Results
- Where to Use Your Videos
- How to Film Without Fancy Equipment
- How Video Boosts SEO and Conversions
- Automating Your Video Content Workflow
- Final Thoughts
1. Why Video Works So Well for Trades
According to Wyzowl’s 2024 Video Marketing Statistics, 91% of businesses use video as a marketing tool, and 87% say it helps them achieve a good ROI. For service-based businesses like plumbing and HVAC, this means video is one of the fastest ways to earn trust and stand out locally. For service-based businesses like plumbing and HVAC, this means video is one of the fastest ways to earn trust and stand out locally.
People don’t want to guess who’s coming to their home. They want to see your face, hear your voice, and feel confident in your expertise.
Benefits:
- Builds trust before the first call
- Shows your professionalism and personality
- Educates your customer and positions you as the expert
- Gets more engagement than images or text alone
And yes — contractors who use video close more jobs.
2. Top Video Types That Drive Results
According to HubSpot’s Video Marketing Stats, 91% of businesses use video as a marketing tool, and it’s particularly effective in high-trust industries like home services.
You don’t need to go viral. You just need to be visible, valuable, and consistent. Here are the best types of videos to make:
Service Explainers
“What to expect during an HVAC tune-up”
Before & After Walkthroughs
Show the transformation of a clogged drain, old boiler, or duct system
Answering FAQs
“Do I need to replace or repair my water heater?”
Testimonials & Client Stories
Record happy customers sharing results or comfort improvements
Behind-the-Scenes Clips
Let people see your tools, team, and service process
3. Where to Use Your Videos
You can turn one video into dozens of marketing assets. Post them on:
- Your homepage and service pages
- YouTube (great for long-term discovery)
- Google Business Profile (under Photos)
- Facebook, Instagram Reels, and TikTok (short videos work great)
- Email newsletters and automation follow-ups
Pro Tip: Add a call-to-action at the end of every video: “Call us for a free quote” or “Book online now.”
4. How to Film Without Fancy Equipment
All you need is:
- A smartphone with decent lighting
- A tripod or stable surface
- Clean background and good sound
Tips:
- Use natural lighting (face a window)
- Speak clearly and look at the camera
- Keep it short (30–90 seconds is ideal)
Don’t wait until it’s perfect. Start filming and improve as you go.
5. How Video Boosts SEO and Conversions
If you’re already investing in local SEO strategies, adding video to your website and Google profile can supercharge those efforts. In fact, Google confirms that video content can appear in search results and drive more traffic when marked up properly.
If you’re already investing in local SEO strategies, adding video to your website and Google profile can supercharge those efforts.
Search engines love videos. Embedding videos on your site can:
- Increase time-on-page
- Improve rankings
- Get your videos indexed in Google and YouTube
Plus, customers who watch a video on a service page are 80% more likely to convert.
Add schema markup (VideoObject) to help Google understand and feature your videos.
6. Automating Your Video Content Workflow
Want to go beyond manual video posts? At MeshDevs, we integrate AI automation into your marketing flow to help you stay consistent without spending extra hours each week.
You don’t have to do it all manually. Use tools like:
- Loom for walkthroughs
- Descript to edit clips and add captions
- Repurpose.io to turn one video into 10
Batch record 4–5 short clips in one afternoon and schedule them across platforms.
Bonus Tip: Use ChatGPT to script your videos or generate talking points based on FAQs.
Frequently Asked Questions (FAQ)
Do plumbing or HVAC businesses really need video marketing?
Yes — video builds trust, showcases your expertise, and helps you stand out in a competitive local market. It’s especially useful for homeowners who want to know who they’re inviting into their homes.
What kind of videos should I create first as a contractor?
Start with service explainers, before-and-after transformations, and short clips answering common questions your customers ask you regularly.
Can I film marketing videos myself with a smartphone?
Absolutely. With decent lighting, a clear background, and good sound, smartphone videos are more than enough to create engaging and professional-looking content.
Where should I post my videos to get more leads?
Use your homepage, YouTube, Facebook, Instagram Reels, and even your Google Business Profile. The more touchpoints, the better your reach.
Does video marketing help with SEO?
Yes. Videos improve time-on-page, increase engagement, and can show up in both Google and YouTube search results when optimized properly.
Final Thoughts
Video isn’t just a powerful tool — it’s one of the fastest ways to earn trust, rank higher, and drive real leads in competitive local markets. With more homeowners searching online before calling a contractor, showing your face and expertise on video makes you more memorable and credible.
The good news? Most plumbing and HVAC companies still aren’t doing it. That means you have a real opportunity to stand out with even a basic video strategy.
If you want to attract more qualified leads, boost conversions, and grow your brand authority — video is the move.
Let MeshDevs help you plan, automate, and scale your video content. Book a free strategy session and let’s bring your business to life on screen.
