Contact Us
Case Study

Expert2 Pest Control

From Zero Online Presence to 40+ Monthly Leads in 90 Days
Read Full Case Study

Scroll

Client Overview & Problem

Expert2 Pest Control

Professional Pest Control & Wildlife Removal • Ottawa

Expert2 Pest Control is a professional pest control and wildlife removal company serving Ottawa. Before working with MeshDevs, they struggled with minimal online presence, no professional website, and lacked a consistent brand identity. Their goal was to establish themselves as a trusted local provider and generate consistent leads from online channels.

Key Challenges

No professional website or modern design
No consistent brand identity
No active digital marketing strategy
No Leads From Online Presence
No centralized CRM to manage leads and bookings

MeshDevs' Approach

Our comprehensive 3-pillar strategy transformed Expert2 from invisible to industry-leading

Branding

  • Designed a full visual identity including logo, color palette, and typography

 

  • Created brand guidelines for marketing consistency

 

  • Developed a trustworthy and modern look tailored to pest control services

Website Development

  • Designed a full visual identity including logo, color palette, and typography

 

  • Created brand guidelines for marketing consistency

 

  • Developed a trustworthy and modern look tailored to pest control services

Google Ads Campaign

  • Designed a full visual identity including logo, color palette, and typography

 

  • Created brand guidelines for marketing consistency

 

  • Developed a trustworthy and modern look tailored to pest control services

90-Day Implementation Timeline

1

Brand Identity & Strategy

Building a Recognizable Brand

We created a strong brand identity with consistent design, messaging, and positioning. This helped Expert2 stand out locally and build trust with homeowners.

2

Website &
CRM Setup

Streamlining Leads Online

We built a modern, SEO-optimized website designed to convert visitors into leads. Alongside this, we implemented the MeshDevs Custom CRM to centralize lead management, automate follow-ups, and simplify booking workflows.

3

Google Ads Launch & Optimization

Driving Consistent Growth

We launched targeted Google Ads campaigns with service-specific ad groups and conversion tracking to measure results effectively. With server-side tracking, we ensured accurate data capture and optimization, resulting in a steady flow of qualified leads managed inside the MeshDevs custom CRM.

Results That Matter

Within 90 days, Expert2 Pest Control transformed from invisible to industry-leading, with measurable growth across all key performance indicators.

50+

Monthly Leads

+400%

Website Traffic Growth

60%

Cost Per Lead Reduction

95%

Brand Recognition

Key Results Highlights

Leads increased to 40–50 per month

Website traffic grew significantly month over month
Cost per lead reduced as campaigns were optimized
Improved brand recognition in the service area

Before & After Comparison

Before MeshDevs

  • Website traffic: Near zero
  • Leads: Few per month
  • No brand consistency

After MeshDevs

  • 50+ leads/month
  • Strong branding
  • Consistent growth

Key Takeaways

Strong branding, a conversion-focused website, and targeted ads

Ongoing optimization is essential for maintaining performance
Professional presentation increased trust and recognition in the market

Client's Feedback

“Working with MeshDevs has completely changed our business. We now get 50–60 new customer calls every month and our brand finally reflects our professionalism.”

Expert2 Pest Control

Ottawa, Ontario

Want Results Like this For your Business?

Don’t let your competition dominate online while you struggle for visibility. Our proven digital marketing strategies have transformed hundreds of local businesses. Your success story starts with a single conversation.
  • Free Strategy Consultation
  • Custom Digital Marketing Plan
  • Proven Lead Generation System
Book A Free Consultation

150+

Local Businesses Served

$500K+

Total Revenue Generated 

4.9 ★

Client Satisfaction Rate

60 Days

Average Time to Results

🚀 Limited Time: Book your consultation this month and receive a FREE competitor analysis report (Value: $500)